Active Intent Marketing
Humans are creatures of habit. Our typical routines vary slightly and for that reason we are highly predictable. So, if our normal routine doesn’t include looking for your specific product or service, how do you, as a business person, predict when someone is now in the market for what you sell?
Up until now, the only way to find the buyers was to throw a broad net out in the hopes of catching anyone that is now in the market for your product or service. Unfortunately, while you will reach the 1% people that ARE buyers, you are forced to pay for your message to also go out to the 99% of the market that ARE NOT buyers. The result is negligible profit despite the effort needed to create the broad approach.
Demand Generation Professionals provides our clients with a service called Active Intent Marketing. Active Intent Marketing (AIM) leverages cutting edge technology to identify changes in buyer’s behaviors that indicate they are now entering a buying cycle for your specific product or service. Most of the time, these buyers have not even spoken with a vendor yet, they are just starting their research into your product or service. This makes them a prime candidate for you because you can become their trusted advisor and guide them through the research and purchasing process.
Like all of our “Active” demand generation approaches, Active Intent Marketing allows company to eliminate broad marketing and sales efforts and focus their time and money on the targets that will deliver the highest success rate. Best of all, AIM is an included service with any Active Demand Generation program our clients purchase including our wildly successful Active Referral Generation networking groups.
To request more information about Active Intent Marketing or any of our other many “Active” services, please contact us immediately.