Active Data Acquisition

Information is power. If you can control information, you can control people.

Author Tom Clancy

Actionable, reliable data is the foundation of a successful marketing initiative. Bad marketing intelligence blunts the effectiveness of even the best marketing program and inevitably leads higher costs and reduced revenue gains.

There are many vendors that sell data via the internet (Hoovers, InfoUSA, ZoomInfo… et al). Unfortunately, this data is expensive (40 cents +/- per record) and outdated (failure rates often above 50%). Even worse, the specific data that you’re marketing program could really use, is not even available to purchase. Depending on your business, you need to know specific information such as “When was the last time you had a compliance audit?” or “Have you switched your warehouse lighting to LED yet?” or even “How does your company help employees regarding relocation or home purchases?”. But, this specific intelligence is not available, and your only option is to pay 10s of $1000s on a huge list and then waste time marketing to the wrong prospects.

Active Data Acquisition avoids these issues and delivers actionable intelligence to your marketing/sales team, so they can perform highly focused & effective programs. Best of all, although ADA can be outsourced, Demand Generation Professionals supplies our clients with the training and materials they need to do their own Active Data Acquisition for a fraction of the cost of outsourcing.