aka “How to go from Vegas to Los Angeles by the longest possible route.”

This week, let’s dive in and take a look at another culprit muddying the water and leaving failure in its wake by masquerading as Demand Generation but only delivering the “Generation”, not the “Demand”. I’m talking about outsourced Appointment Setting. You probably have one in your neighborhood or in your office building. He’s easy to spot in his SL500 with the vanity plate “DuMND”. Let’s take a closer look at this group of vendors and determine if you need what they are offering.

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